Hedy Martinelli’s story begins more than fifty years ago between Belgrade, Zagreb and Budapest. A story of love and fantasy that finds its fulfillment in Italy. An Art Deco jewelry boutique in Rome, where Hedy interprets and recreates, in accordance with international trends, the desire of the “new” Italian woman.
The boutique is in the heart of the historic center of Rome in Via Fontanella Borghese 62, between majestic bell towers and aristocratic palaces, with the Spanish Steps in the background. Once it was men who bought valuables for their women, today it is women who choose and buy because each piece of jewelry has its own story that resembles the wearer in some way.
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